» Today: 09/04/2020
Intellectual -Property
The brand 'Vietnam' is valued at $ 235 billion and is in the ‘top brand’
In the ranking of the 100 most valuable national brands in the world in 2018, announced by Brand Finance, "Vietnam" is valued at $ 235 billion and belongs to a strong brand group.

According to Deputy Minister of Industry and Trade Do Thang Hai, Standing Vice President of Vietnam National Trademark Council: "Currently, brand competition strategy is taking place very strongly and deeply. It is not only at the level of business but also it has grown to the local level, industry and even at the national level.

In the world, more than 80 countries are implementing a program to build a national brand to develop product brands to foreign markets. Therefore, it is very necessary for Vietnam to develop the National Brand Strategy in accordance with the new development trend.

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