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Intellectual -Property
Agricultural enterprises 'studied experiences' in Ben Tre to develop trademarks
At the end of the course, trainees will have a practical tour at agribusiness enterprises applying science and technology, branded and exported in Ben Tre for studying experiences.


The Center for Agricultural Advisory and Support, Ho Chi Minh City Department of Agriculture and Rural Development has just announced the training program, consulting "Construction and developing the brand in the integration period”. The program aims to support businesses and small businesses in Ho Chi Minh City to raise awareness about the trademark.

According to the representative of the Organization Board, in the short term, the promotion of production and investment in agriculture is necessary to expand the scale and improve the quality of products. However, in the long term, the trademark is the ultimate destination for the sustainable development of the business.

Currently, Vietnamese agricultural products not only compete on the world market but also compete on the domestic market as many imported products from other countries in the world reach the market.

Therefore, the branding must come from the desire to improve the competitiveness of enterprises to survive and develop in the open era.

The goal of the program is to help businesses better align their business strategies, core values, vision and mission.

Training contents include planning the structure and cultural values ​​of the brand; Build brand core values; Brand positioning and building brand identity; Branding and repositioning; Marketing strategy for brand development.

To provide better support for enterprises with a real view of the brand in the agriculture, the organization Board will have experience study tours of the effective business model after the end of the course. Specifically, the trainees will visit to the branded and export agricultural enterprises in Ben Tre to share their experiences, the branding process.

Duration: Morning: 8am - 11am; Afternoon: 13h30 - 16h30. Venue: Ho Chi Minh City Foreign Trade University, No.269, Phan Xich Long Street, Phu Nhuan District, Ho Chi Minh City.

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